ABA Therapy in Woodbridge, NJ
Information
- Clinic: (908) 952-2050
- Admissions: (484) 965-9966
- 555 US Highway 1 S Suite 120 Iselin, NJ 08830
Hours
- Monday through Friday: 8AM-6PM
- Saturday: 8AM-2PM
- Sunday: By Appointment Only

Clinical Director: Hailey Gould, MS, BCBA, LBA
Hailey has over 10 years of experience supporting children with autism and their families. She is especially passionate about early intervention and helping young children build strong communication and everyday life skills that set the foundation for future success. Hailey views ABA as a collaborative process, empowering each child and their family to reach their full potential and live their best life. She recognizes that every family’s journey is unique and is committed to approaching her work with empathy, compassion, and respect.
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Autism services available for children ages 2 to 6.
Autism Therapy in Woodbridge, NJ
Families looking for ABA therapy in Woodbridge, NJ, will find a clinic built around one goal: helping your child grow, connect, and thrive. At Helping Hands Family, we offer autism therapy that is personalized to your child’s unique:
- Strengths
- Interests
- Needs
- Goals
Each session creates a supportive environment where children build confidence alongside real skills. Our clinical team focuses on meaningful progress in areas like:
- Building everyday life skills
- Encouraging positive behaviors
- Boosting communication and social confidence
- Strengthening focus and attention
- Helping your child problem-solve in real-world situations
Our approach to autism treatment in Woodbridge, NJ, is backed by measurable results. Across our clinics, children in the first six months of treatment show an average of 60% improvement in communication goals, 70% improvement in behavior-related goals, and 30% improvement in social skills goals. These outcomes reflect the effectiveness of individualized, data-tracked ABA therapy, and they’re what families in Middlesex County can expect from care at HHF.
Our clinic is led by Hailey Gould, MS, BCBA, LBA, a Board Certified Behavior Analyst with ten years of experience and nine years as a practicing BCBA. Hailey earned her Master of Science in ABA from Florida State University, and her clinical leadership shapes the quality and consistency of every treatment plan developed at this location. Families choosing autism therapy in Woodbridge, NJ, benefit directly from her expertise and the standards she sets for our clinical team.
Families looking for early intervention autism programs can explore our ABA services in New Jersey or learn more about proven autism treatment available at HHF.

Our Iselin Clinic: Serving Woodbridge and Middlesex County
Our clinic is located at 555 US Highway 1 S, Suite 120, in Iselin, NJ 08830, centrally positioned to serve families throughout Middlesex County. For families searching specifically for ABA therapy in Iselin, NJ, this is your clinic. The location is equally accessible for those traveling from Woodbridge proper and from surrounding Middlesex County communities.
Clinic Hours
- Monday through Friday: 8AM–6PM
- Saturday: 8AM–2PM (By Appointment)
- Sunday: Closed
Families come to us from Woodbridge, Avenel, Colonia, Fords, Hopelawn, Keasbey, Menlo Park Terrace, Port Reading, Sewaren, and throughout Middlesex County. If you’re seeking autism treatment in Iselin, NJ, or the surrounding area, our team is ready to help. We also work with families enrolled in Middlesex County early intervention programs and coordinate with local school teams, including Woodbridge Township schools, to support each child’s progress beyond the clinic.
What Is ABA Therapy?
Applied Behavior Analysis (ABA) therapy is a trusted, evidence-based approach to autism treatment. Grounded in decades of peer-reviewed research, it focuses on small but achievable goals and helps children with autism develop important life skills across areas like:
- Communication
- Social interaction
- Emotional regulation
- Independence
ABA therapy sessions are built around your child’s interests, turning everyday moments into opportunities for lasting growth. Learn more about what ABA therapy is and how it works.
In addition to our autism clinic near Woodbridge, we offer ABA therapy near Camden, NJ, and make ABA engaging and effective through:
- Play-based sessions that keep kids motivated and active.
- Child-led therapy that follows your child’s interests and pace.
- Positive reinforcement to encourage lasting, meaningful growth.
We also offer the Little Hands Day Program, a preschool alternative for children ages 2–6 that brings the structure of a school day together with the outcomes of individualized ABA therapy. It’s a unique offering that sets HHF apart from most ABA providers in the Woodbridge and Middlesex County area.
Personalized ABA Therapy That Meets Your Child Where They Are
Every child learns differently, and that shapes how we deliver ABA therapy in Woodbridge, NJ. If medical necessity indicates your child should begin ABA therapy at home, our clinical team can provide sessions in that setting until your child is ready to transition to the clinic. Starting in a familiar, low-stress environment helps build the confidence that carries into clinic-based learning.
Our Woodbridge and Iselin clinic offers a balance of one-on-one sessions and group activities, blending the structure of individual instruction with the social benefit of peer interaction.
- Individual sessions build skills like communication, focus, and independence at your child's pace
- Group activities offer practice in teamwork, sharing, and peer connection in a supportive setting
Our ASHA-aligned communication milestones guide the language goals in each child’s treatment plan, helping families understand what progress looks like at each stage. Learn more about the benefits of ABA therapy and how they apply to your child’s development.
If our Woodbridge and Iselin location isn’t the right fit geographically, we also offer autism therapy in Mount Laurel, NJ, and other areas across New Jersey.

How to Get Started with ABA Therapy in Woodbridge, NJ
Getting started with ABA is a clear, guided process. Our intake team walks every family through each step.
Step 1: Contact Us Call our intake team at (484) 965-9966 or submit an online form. Your dedicated Care Coordinator will follow up to learn about your child and answer all initial questions.
Step 2: Insurance Verification Our team contacts your insurance provider on your behalf and walks you through your coverage before therapy begins. See our full insurance coverage information or review the intake process in detail.
Step 3: BCBA Assessment A Board Certified Behavior Analyst observes your child, identifies their strengths and areas of need, and builds a personalized autism treatment plan in alignment with the family.
Step 4: Therapy Begins Sessions start at our Iselin clinic, led by your child’s matched Registered Behavior Technician under direct BCBA supervision.
Step 5: Ongoing Progress Reviews Your child’s BCBA tracks session data and adjusts the treatment plan regularly to reflect new milestones and evolving goals.
Insurance Accepted for ABA Therapy in Woodbridge, NJ
New Jersey families have an important protection that most other states don’t: under New Jersey’s autism insurance mandate (P.L. 2009, c. 115), insurance plans are required to cover medically necessary ABA therapy, making autism treatment in Woodbridge, NJ, accessible to more families than in most other states. If you’ve hesitated to pursue care because of cost concerns, this law may remove that barrier entirely.
HHF is in-network with most major plans. Insurers accepted at our Iselin clinic include:
- Horizon BCBS / Horizon NJ Health
- Blue Cross Blue Shield
- Aetna
- UnitedHealthcare / United Optum
- New Jersey Medicaid / State Insurance
- ComPsych
- Tricare
- Highmark Blue Cross
Our care coordination team contacts your insurer directly and reviews your benefits with you before therapy begins. Some out-of-network options are also available.
What Woodbridge Families Are Saying
“My son has benefited immensely from ABA Therapy at Helping Hands Family. He struggled with communicating his needs. Now he can vocally request what he wants.”
— Parent, Woodbridge, NJ
“The staff has been amazing, very professional, they are so sweet and treat my daughter like their own, my daughter has grown so much. When she started HHF, she wasn’t saying much, now she is talking more and more, reading books on her own. She has made significant progress since she started therapy here.
— Parent, Woodbridge, NJ
“Where do I begin to explain what ABA has and is doing for my son who was recently diagnosed with ASD. Not knowing one thing about it and finding Helping Hands Family to be there to guide us in the right direction and answer any and every question possible has made such a significant impact in our life, of our sons, and our family. We are truly thankful we have full trust in this company to help us in our time of need. What a wonderful staff from the director to our BCBA to our wonderful RBTS!! Thank you so much for all you do! You guys are changing lives!!!”
— Parent, Woodbridge, NJ
Hours
- Monday through Friday: 8AM–6PM
- Saturday: 8AM–2PM (By Appointment Only)
- Sunday: Closed
Frequently Asked Questions About ABA Therapy in Woodbridge, NJ
What is ABA therapy, and how does it help children with autism in Woodbridge, NJ?
Applied Behavior Analysis (ABA) therapy is an evidence-based treatment for autism spectrum disorder. It helps children learn by breaking skills into manageable steps and using positive reinforcement to build lasting progress. For children in Woodbridge, NJ, our ABA therapy can target communication, social skills, behavior regulation, and daily independence. Sessions at our Iselin clinic are child-led and play-based, keeping children engaged while they build skills that carry into home, school, and community life.
Where is Helping Hands Family’s ABA clinic near Woodbridge, NJ?
Our clinic is located at 555 US Highway 1 S, Suite 120, in Iselin, NJ 08830, serving families throughout Woodbridge and across Middlesex County. Families searching for ABA therapy or autism treatment will find our clinic conveniently located with weekday hours from 8AM to 6PM and occasionally Saturday hours from 8AM to 2PM. Contact us at (908) 952-2050 or submit an inquiry online to schedule a visit.
Does insurance cover ABA therapy in Woodbridge?
In most cases, yes. New Jersey’s autism insurance mandate (P.L. 2009, c. 115) requires insurance plans to cover medically necessary ABA therapy, making autism treatment accessible to more families than in most other states. HHF accepts Horizon BCBS, Aetna, Blue Cross Blue Shield, Cigna, UnitedHealthcare, NJ Medicaid, Tricare, ComPsych, and Highmark, among others. Our team handles insurance verification on your behalf.
What neighborhoods and areas in Middlesex County does Helping Hands Family serve?
Our Iselin clinic serves families from Woodbridge, Avenel, Colonia, Fords, Hopelawn, Keasbey, Menlo Park Terrace, Port Reading, Sewaren, and throughout Middlesex County. When you’re looking for ABA therapy, our centrally located clinic is designed to be accessible to families across the region.
How do I get started with ABA therapy in Woodbridge?
Getting started begins with a call to (484) 965-9966 or a form submission on our website. A Care Coordinator will reach out to gather information about your child and walk you through the next steps, including insurance verification, a BCBA initial assessment, and treatment plan development. From first contact to first session, our five-step intake process is designed to get your child into autism therapy in Woodbridge, NJ as efficiently as possible.
What makes Helping Hands Family different from other ABA providers in Woodbridge?
Several things distinguish HHF as an autism therapy provider in this area. HHF builds completely individualized autism treatment plans based on every child’s unique needs, strengths, family goals, and more. Our Clinical Director Hailey Gould, MS, BCBA, LBA, leads the Woodbridge team with ten years of ABA experience and cares deeply for every team member, family, and client that walks in the door. HHF in Woodbridge also offers both clinic-based and some home-based therapy options, Saturday clinic hours, and parent training built into every care plan, a combination no single competitor in this market matches.
In-Network Insurance








*We also have out-of-network and private pay options. Contact us to verify your insurance benefits today!



